At ROAR, branding is in our DNA.
We don’t see it as an add-on service. And we don’t begin to think about branding opportunities only after we’ve done the broadcast deal. We build our clients’ brand from the moment we start working with them. For our talent, getting a TV or radio gig is only part of the story. As soon as we start working together, we’re just as likely to be putting together endorsement and branding deals – like clothing, beauty or homeware.
Today’s audiences want to engage constantly with celebrities – just think of the importance of Twitter and social media for dialogue, profile and brand reach. It’s why we believe that developing lifestyle campaigns for every client on our roster is the best way to commercialise their status and create revenue streams that go beyond their core expertise.
Our top team have a combined 40 years of experience in advertising, promotion and marketing. We started Roar Branding in 2007, as a natural extension of our talent management agency. We’ve been extremely successful but we’re not interested in pursuing any old campaign or deal. It truly has to be the right fit for the talent.
And with an ever-increasing number of new stars and celebs, it’s important that our clients not only capitalises on their fame in the short term, but also build their own brand for the longer term. We want our talent to have long, lucrative and successful careers. That’s why branding is the cornerstone of our ambitions for them.